Alpha Dog Agency South Bend

Mark Zuckerberg Takes On South Bend

May 1, 2017


CEO of Facebook, Mark Zuckerberg, recently rode around South Bend, Indiana with Mayor Pete Buttigieg.


In January of this year, Zuckerberg posted, “My personal challenge for 2017 is to have visited and met people in every state in the US by the end of the year.” He continued, “my hope for this challenge is to get out and talk to more people about how they're living, working and thinking about the future.” With roughly 30 states to visit in 2017, South Bend became Zuckerberg’s first stop in Indiana.


Zuckerberg fittingly broadcasts through Facebook Live as Buttigieg gives the viewers a tour of the city. You can watch the first video here. Part of Zuckerberg’s personal challenge is “about connecting the world and giving everyone a voice.” And he does just that with Buttigieg in South Bend.


Zuckerberg asks Buttigieg to tell a little bit about himself and about the city. Along their drive, Mayor Pete showcases some of the revitalization that is going on through some of the historic landmarks in the city. We even find out that the two attended Harvard at the same time.


They stop at a coffee shop, The Local Cup. And this isn’t your ordinary coffee shop. The Local cup is a pay-it-forward community coffee shop, so your coffee will have already been paid for by a generous neighbor. They decide to stop filming so that they can interact with some of the locals.


We learn that Zuckerberg ordered a decaf coffee as the live feed continues here. In this video, they travel through downtown South Bend to the old Studebaker factory, now part of the Renaissance District. The old building is currently being remodeled into a mixed-use technology campus. Unfortunately, the live feed doesn’t pick back up after the visit to the Studebaker.


But why South Bend?


I don’t think it’s any coincidence that South Bend was chosen. This city is on a trajectory upward and the momentum is moving fast.


Here are a few reasons South Bend is on the rise:

  • History - South Bend has a rich history. Read more about the city’s past here.

  • Technology - Data centers that are taking shape in the old Studebaker buildings and South Bend is becoming a hub for technology.

  • Revitalization of Downtown - The city of South Bend is working hard to reshape the downtown landscape and bring people back into the city.

  • Empowering the People - As you hear from Buttigieg in the live feed, part of the city’s mission is to empower neighborhood advocates and people in the arts. People who believe in the city and what it can become.

Interested in moving to South Bend or want to learn more about the city and the things that make it great? Be sure to subscribe to the blog here so you can always be in the know.






Tina O'Connor is the Creative Director for Alpha Dog Agency. Born & raised in South Bend, Tina has a love for Notre Dame and the Chicago Cubs. When she's not working, you'll probably find her hanging out with her miniature pinscher, Deuce. Follow along on Instagram where you can experience life through her lens.



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